The Adobe Integrated Runtime (AIR) has now been announced, but what to call an AIR “package”?

Surely we must have more imagination than just to call the things “An AIR File”.

Calling it a ‘Tornado’ or something similar might be cool, but it wouldn’t be very sensitive to the people that get blown about by the real ones. Calling it a ‘Can’ or ‘Tank’ wouldn’t work either, as people use different words for those things…like ‘Tin’ and ‘Bottle’.

So what nifty name can be used to describe the single file that embodies an AIR deployment while still sounding catchy and not offending anyone?

I respectfully submit: “Bubble“.

To create an AIR would be to “Blow a Bubble”, and to install one would be to “Pop/Burst a Bubble.” At the same time, there could be large or small bubbles, bubbles that won’t pop, or you could have problems with blowing a bubble.

I think it works pretty well, and it’s one of those nifty names that people will probably use in practice.

Any other suggestions? Am I off my rocker?

This entry was posted on Thursday, June 14th, 2007 at 2:13 pm and is filed under Flex. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.